The endless paths along sicily, the passion for the photography and the will to pander a personal creativity, are the source of inspiration for the birth of the brand. 

A personal research on the story of Sicilian traditions and fashion, including artistic disciplines, has contributed towards the inspiration of Giovanna vullo, from Agrigento, foundress of the sartorial project, for the creations collected under the brand odigitria. 

A young project done by young people who believe in the recuperation of the history and traditions like vehicles of exstraordinary beauty and uniqueness.